Making cryptocurrency accessible is one thing. Getting people to use it, find value in it, and keep coming back is another. Customer data revealed friction across key journeys: users dropping off during onboarding, newly registered customers remaining inactive, and limited engagement across certain features.

Beyond improving existing experiences, we explored a different question:

Meaningful improvements didn't come from one big redesign, but from consistently identifying friction, testing ideas, and refining experiences across the platform. Through multiple design initiatives and cross-functional collaboration, I contributed to improvements in onboarding, product adoption, and operational efficiency.

Working on Roqqu reinforced that good design goes beyond creating beautiful interfaces. It's about understanding people's problems, making decisions backed by evidence, and continuously improving what already exists.

It also showed me the value of collaboration. Working across research, engineering, product, and design brought different perspectives to the table, challenged assumptions, and helped shape better solutions.

My biggest takeaway?

In Nigeria, conversations around mental health are still evolving. For many people, therapy feels unfamiliar, and the stigma surrounding mental healthcare can make seeking support even more difficult. Beyond these cultural barriers, the platform needed a more intuitive experience that helped users discover therapists, book sessions, and stay engaged with their mental wellness journey.

The redesign focused on removing unnecessary friction and creating an experience that felt approachable, reassuring, and easy to navigate. I simplified the therapist discovery and booking journeys, making it easier for users to find suitable professionals, schedule sessions, and manage their therapy experience.

By addressing usability challenges and introducing more supportive interactions, we worked toward making therapy easier to access and more approachable for users who might otherwise hesitate to seek help.

Working on MyTherapist.ng taught me that designing for healthcare requires more than solving usability problems. It means understanding people's emotions, vulnerabilities, and the real-world barriers that influence their decisions.

Conversations with therapists and users helped me see the experience from different perspectives and make more informed design decisions.

Smartwatches offer a wide range of capabilities, but bringing these experiences together in a way that feels simple and intuitive presents unique design challenges. With limited screen space, different interaction patterns, and diverse user expectations, even small design decisions can significantly shape the overall experience.

This question guided my exploration as I worked with the team to understand user needs and identify opportunities to improve the experience.

I began by reviewing existing research and usability findings to better understand user behaviour, expectations, and opportunities within the experience.

Using these insights, I explored multiple design directions through sketches, wireframes, and interactive prototypes, evaluating ideas against usability principles, product goals, and technical constraints.

Throughout the process, I collaborated with designers and cross-functional stakeholders, incorporating feedback and refining concepts through multiple iterations.

I also used Figma, Watch Flow, and Google AI Studio to prototype and simulate interactions, helping communicate design ideas and evaluate experiences across different contexts.

My work resulted in a collection of research-informed design concepts and interactive prototypes exploring opportunities within the Wear OS experience. These explorations helped communicate potential design directions and supported discussions around usability, feasibility, and the future of smartwatch interactions.

Working on Wear OS challenged me to think differently about interaction design. With limited screen space, every element, gesture, and piece of information had to serve a clear purpose.

I developed a deeper understanding of designing for small form factors, balancing functionality with simplicity, and creating thoughtful interactions within constrained environments.

Beyond interface design, the experience strengthened my skills in research synthesis, rapid prototyping, and navigating technical constraints within a large product ecosystem.

Bringing multiple services into one platform creates convenience, but it also introduces a design challenge:

With users navigating different journeys, from purchasing an eSIM to paying bills or boosting social media accounts, the opportunity was to reduce complexity, improve navigation, and make completing everyday tasks feel simpler.

My approach centred on understanding the different tasks users came to Nexar to complete and designing clearer, more intuitive paths to achieving them.

I revisited the platform's information architecture, redesigned key journeys, and simplified interactions across services such as eSIM purchases, bill payments, virtual numbers, and social media boosting.

The redesign brought a more cohesive approach to how users discovered, accessed, and interacted with Nexar's services.

By simplifying task flows, improving visual hierarchy, and establishing more consistent interaction patterns, I helped shape an experience designed to make everyday transactions easier and reduce unnecessary friction.

The work also extended beyond the product itself, connecting the mobile app, web experience, website, and marketing visuals through a more unified design direction.

Leading the redesign challenged me to consider how different services, user needs, and business objectives could come together within one intuitive experience.

It also gave me the opportunity to work across product and graphics design, strengthening my ability to create consistency between how a brand looks, communicates, and functions.

Not every patient experiencing spinal pain needs surgery, but determining who does often requires time-consuming consultations and clinical assessments. This creates challenges on both sides. Patients may wait unnecessarily for specialist appointments, while surgeons spend time reviewing cases that could be managed through alternative treatment pathways.

The challenge was to create an experience that simplified patient assessments and appointment management without compromising the quality of care or communication.

I designed the web experience for both patients and surgeons, focusing on making the consultation and triage process intuitive, efficient, and accessible.

Working closely with surgeons and engineers, I explored existing clinical workflows to understand how appointments were scheduled, what information surgeons needed to assess patients, and how cases could be reviewed and prioritised more effectively.

These insights informed the design of patient intake journeys, appointment scheduling, surgeon dashboards, and consultation workflows.

The resulting web experience brought patient intake, consultation management, and clinical review into a more structured workflow.

By simplifying how patients shared information and how surgeons accessed and managed cases, the designs aimed to reduce unnecessary administrative effort, support more efficient consultations, and improve access to appropriate care.

Rather than treating every patient journey the same way, Filter was designed to support a more considered approach, helping clinicians identify who needed specialist attention while ensuring other patients could receive relevant guidance.

Collaborating directly with surgeons taught me how important it is to understand domain-specific workflows rather than make assumptions about how professionals work.

It also challenged me to design for two very different user groups, balancing the need for efficiency on the clinician's side with clarity, reassurance, and accessibility for patients.